RAHASIA #BUKAPLUANG

We kicked off our Pluang project by really getting a grasp of what they were aiming for with the #RahasiaBukaPluang campaign. We brought this idea to life by introducing various trader personas through three key opinion leaders (KOLs), creating engaging stories about their backgrounds and trading habits while highlighting the nifty features and products of the Pluang App.

For our other YouTube content for Pluang, we focused on making sure our viewers understood the benefits of using the app through fun and straightforward videos, peppered with relevant local insights on finance and investment. Our team meticulously crafted the concepts, scripts, graphics, and animations in a way that not only delivered key information about Pluang but also kept viewers hooked and engaged.